The company employs RNs and other health professionals to promote and sell a new antioxidant that claims to have significant anti-aging properties.
During her orientation, the regional sales manager said that having an RN promote and sell the product gave it credibility and made it more appealing to consumers. He told Jill that she should be able to make good money in sales because consumers trust registered nurses and their health advice. Jill wasn’t sure if the product worked, but decided to give it a go anyway.
Jill began selling the antioxidant and found she enjoyed the work. She sold the supplement to health food stores, at trade shows and marketed the product on a company branded personal website. Working on commission, Jill felt she’d tapped into her entrepreneurial nature. The work flexibility also meshed well with her job in the ICU. On her personal website, in emails and on her business card Jill included her RN title after her name. This ensured that consumers knew she was an RN when they asked about, or purchased, the product.
Jill needs to consider what enables her to use RN as a credential. The title RN relates to her licence to practise nursing and the nature of the work she does. When she uses the RN title, she is representing herself as a registered nurse.
The regional sales manager encouraged Jill to use her title because it added credibility to the product and potentially increased sales. Unfortunately, just because Jill is registered doesn’t mean she can use RN in any context. Jill needs to consider the context and purpose of including RN.
It is not considered ethical to use the RN title if your job mainly involves marketing or selling products. Using RN on her website, business card and company emails is considered marketing.
College bylaws, sections 4 and 8
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